Resources

Municipal Social Media Survey

Photo Release Forms

With social media, it's easier than ever to upload photos and videos instantly online. This raises concerns around photo release rights. Here are some sample photo release forms to help ensure you have permission to share multimedia.

City of Burlington Photo Release Form
Town of Caledon Photo Release Form
Town of Caledon Photo Disclaimer Board
City of Kawartha Lakes Photo Release Form
City of Mississauga Photo Release Form
Town of Orangeville Photo Release Form
York Region Photo Release Form

Articles


The Evolving Trend of E-Voting

With less than a year to the next municipal election, many municipalities will be rolling out online voting. Redbrick Vice President Farah Tayabali discusses how to prepare for any communications challenges associated with online voting.

The Evolving Trend of E-Voting - View PDF

   

Is Your Social Media Program Measuring Up?

Ontario’s municipalities are getting more sophisticated in their use of social media. Some are pioneering new platforms, like apps and open data. Redbrick President Brian Lambie and Senior Consultant Lisa Timoshenko share their latest research and advice on how to use it well.

Read complete article online

 Is Your Social Media Program Measuring Up? - View PDF

 

Powering Up Social Media

Redbrick Vice President Farah Tayabali looks at emerging trends and best practices in social media use by Ontario's local energy distribution companies in the Spring 2014 edition of The Distributor magazine.

 Powering Up Social Media - View PDF

   

Social Media and Municipalities: Risks and Rewards

Brian Lambie of Redbrick Communications and Dan Michaluk of Hicks Morley LLP discuss the risks and rewards of municipal social media use from public relations and legal perspectives.

 Social Media Risks & Rewards - View PDF

   

Creating Pictures that are Worth a Thousand Words

Brian Lambie of Redbrick Communications outlines simple ways that municipalities can improve their marketing and communications programs by applying a photo-journalist’s eye to their use of photography.

 Pictures Worth a Thousand Words - View PDF

Social Media Policies

Here are some organizations who have developed and shared their social media policies and guidelines:

Township of Cavan-Monaghan: Social Media Policy

Municipality of Chatham-Kent: Social Media Best Practices

Town of Cochrane: Social Media Policy

Town of Collingwood: Use of Social Media Policy

Town of East Gwillimbury: Social Media Strategy

City of Guelph: Questions to Ask When Considering New Web Tools
City of Guelph: Guidelines for Engaging in Social Media Conversations
City of Guelph: Social Media Guidelines for Employees
City of Guelph: Social Media Guidelines for Elected Officials
City of Guelph: Social Media Commenting Guidelines

Township of Huron-Kinloss: Social Media Policy

City of Kingston: Social Media Policy

City of Kitchener: Online Communications Strategy

Lambton County: Online Social Media Policy

City of London: Social Media Policy

City of Markham: Corporate Social Media Policy

Town of Oakville: Online Communications Policy
Town of Oakville: Social Media Guidelines

Renfrew County: Business Use of Social Networking Policy

Township of Russell: Social Media Policy and Guidelines

Municipality of Strathroy-Caradoc: Website & Social Media Policy

Township of Tiny: Communications Policy: Social Media Use

City of Vaughan: Social Media Policy

City of Waterloo: Social Media Policy

City of Windsor: Social Media Policy

Social Media Response Chart

Should you respond to that nasty Tweet? 

Redbrick's Social Media Response Chart is designed to speed up decision-making and help streamline the approval process.

Personal Social Media Plan Template

Every business owner, politician and good manager understands the need to conduct social media programs according to a plan. So why do so few of them have a social media plan to guide their own use of social media? This template will help you design a practical social media plan that leads you to your goals, and keeps you out of the ditches that line the road... Read more here.

Personal Social Media Plan Template - View PDF