Sample Policies: Official Openings and Events Policy
The City of Mississauga’s Policy for Official City Openings and Events is packed full of great tips and guidelines to help make sure requests can be managed and budgeted for in a consistent manner. The policy provides clear direction to staff, the Mayor and Members of Council.
View the policy here: City of Mississauga Policy for Official City Openings/Events
Personal Social Media Plan Template
Every business owner, politician and good manager understands the need to conduct social media programs according to a plan. So why do so few of them have a social media plan to guide their own use of social media? This template will help you design a practical social media plan that leads you to your goals, and keeps you out of the ditches that line the road… Read more here.
Social Media Response Chart
Should you respond to that nasty Tweet?
Redbrick’s Social Media Response Chart is designed to speed up decision-making and help streamline the approval process.
Social Media Policies
Here are some organizations who have developed and shared their social media policies and guidelines:
Municipality of Chatham-Kent: Social Media Best Practices
Town of Collingwood: Use of Social Media Policy
Town of East Gwillimbury: Social Media Strategy
City of Guelph: Questions to Ask When Considering New Web Tools
City of Guelph: Guidelines for Engaging in Social Media Conversations
City of Guelph: Social Media Guidelines for Employees
City of Guelph: Social Media Guidelines for Elected Officials
City of Guelph: Social Media Commenting Guidelines
Lambton County: Online Social Media Policy
City of London: Social Media Policy
City of Markham: Corporate Social Media Policy
Municipality of Strathroy-Caradoc: Website & Social Media Policy
Sample Policies: Use of Corporate Resources During an Election
Here are some municipalities who have developed and shared their internal elections policies with us:
Selfie Station Equipment
Audiences are consuming videos more than ever before, and a Selfie Station is a great mobile option to create professional-quality video content.
Interested in how to make your own? Check out our Selfie Station Equipment List.
Photo Release Forms
With social media, it’s easier than ever to upload photos and videos instantly online. This raises concerns around photo release rights. Here are some sample photo release forms to help ensure you have permission to share multimedia.
City of Burlington Photo Release Form
Town of Caledon Photo Release Form
Town of Caledon Photo Disclaimer Board
City of Kawartha Lakes Photo Release Form
City of Mississauga Photo Release Form
Articles
Is Your Social Media Program Measuring Up?
Ontario’s municipalities are getting more sophisticated in their use of social media. Some are pioneering new platforms, like apps and open data. Redbrick President Brian Lambie and Senior Consultant Lisa Timoshenko share their latest research and advice on how to use it well.
Is Your Social Media Program Measuring Up? – View PDF
Powering Up Social Media
Redbrick Vice President Farah Tayabali looks at emerging trends and best practices in social media use by Ontario’s local energy distribution companies in the Spring 2014 edition of The Distributor magazine.
Powering Up Social Media – View PDF
Social Media and Municipalities: Risks and Rewards
Brian Lambie of Redbrick Communications and Dan Michaluk of Hicks Morley LLP discuss the risks and rewards of municipal social media use from public relations and legal perspectives.
Social Media Risks & Rewards – View PDF
Creating Pictures that are Worth a Thousand Words
Brian Lambie of Redbrick Communications outlines simple ways that municipalities can improve their marketing and communications programs by applying a photo-journalist’s eye to their use of photography.